EyeEm
2017 — 2019
Branding
Webflow
Motion
EyeEm’s mission is to empower creators by providing a platform to get discovered while giving brands access to powerful, authentic imagery from around the world. With over 20 million creators, EyeEm connects talent with brands through products like Stock Photos, EyeEm Custom, EyeEm Market, EyeEm Magazine, and EyeEm Vision.
At EyeEm, photography is in their DNA, and authentic storytelling drives everything they do.
I led EyeEm’s rebranding efforts, transforming business strategy, user research, and market insights into a fresh visual identity and brand strategy. As part of the launch, I designed and developed key landing pages and a web component library in Webflow.
I also built a custom Campaign Builder tool—a fully configurable landing page editor powered by Webflow CMS—so content marketing teams could easily create and publish pages. To support this, I introduced a streamlined process and documentation, hosted on a dedicated design portal.
