Zalando
2019 — 2021
Branding
Design System
Team Lead
At Zalando, we aimed to become the go-to destination for fashion by creating deeper emotional connections through a unique and recognizable visual language. My role involved redesigning the flagship product and fostering collaboration across departments that previously worked in silos.
Along the way, I stepped into a management role, eventually leading the design systems team as Design Manager. By the time of my departure, I was directly managing a team of six talented designers.
One of the key challenges was designing recognizable visual elements that could be used across Zalando. To tackle this, we created a simple yet versatile font pairing that made life easier for content writers and ensured seamless integration across multiple CMS platforms.
We teamed up with the talented folks at Hey Studios to craft a custom icon library, serving as the foundation for all our illustrations. On top of that, we developed an automated system to extract colors from photos and feed them into various modules. This ensured the colors aligned with Zalando's brand palette while staying accessible to all users.
